Case Study
Deera: Scaling Cross-Platform Footwear Trends Across India
Client Overview
Deera is a fast-growing Indian D2C (Direct-to-Consumer) fashion brand specializing in trendy, elegant, and high-quality Women’s Footwear. Catering to the modern Indian consumer, the brand focuses on delivering stylish and comfortable ladies’ shoes and sandals designed for both casual and formal occasions.
With the goal of capturing India’s massive online shopping base, Deera initially established its operations on Flipkart. However, navigating the highly saturated women’s fashion niche, maintaining consistent search visibility, and efficiently scaling order fulfillment posed major logistical and marketing hurdles during their early marketplace journey.
The Challenges
Before proper account management, the brand was facing multiple marketplace growth and operational issues:
Because of these issues, the brand was not able to scale at its full potential.
Sales growth was not stable.
Product ranking was low.
Ads were not giving profitable results.
Ads were not giving profitable results.
Catalog errors were affecting product visibility.
SKU-level mistakes were present.
Size
SKU-level mistakes were present.
Size
Size charts were missing or not optimized.
Claim approvals were difficult.
Payment reconciliation was not properly tracked.
There was no strong daily monitoring system for sales, ads, catalog health, claims, and ranking.
Our Solution
Viyupool E-Commerce Solutions provided complete A2Z ecommerce account management for Bambam across multiple marketplaces.
Catalog Listing & Optimization
We overhauled the product catalog by correcting titles, descriptions, back-end attributes, variations, and size mapping. By streamlining SKU details and mandatory marketplace fields, we elevated listing quality scores and completely eliminated catalog-related errors.
SEO Title, Description & Keyword Research
We engineered marketplace-friendly SEO titles, descriptions, and backend keywords aligned with high-intent buyer searches and competitor gaps. This targeted optimization drastically improved product discoverability, organic indexation, and category ranking.
Visual Asset & Image Improvement
We optimized product imagery to create highly attractive, clear, and conversion-focused visuals. By enhancing image presentation, we successfully boosted Click-Through Rates (CTR) and helped buyers evaluate product details instantly.
Ads Setup & Growth Strategy
We architected high-converting ad campaigns, optimized bidding strategies, and meticulously monitored ROAS. This data-driven approach minimized budget leakage, lowered acquisition costs, and unlocked highly profitable, scalable growth.
Ticket Handling & Claim Support
We proactively managed day-to-day catalog anomalies, raised marketplace tickets, and resolved operational bottlenecks and claims. Our dedicated support maintained a healthy account status, ensuring seamless business continuity.
Pricing & Competitor Research
We deployed continuous tracking of competitor prices, keyword rankings, active promotions, and emerging marketplace trends. This real-time market intelligence allowed us to strategically position the brand for maximum sales velocity.
“I am Rahul Kumar, the owner of Deera, a brand specializing in women’s footwear. When I started selling on Flipkart 1.5 years ago, I faced many challenges in growing my business. That’s when I partnered with Viyupool E-Commerce Solutions, and their expert account management completely changed my brand’s performance. Today, I am successfully receiving 700+ orders per day on Flipkart, and my sales are continuously increasing.”
DEERA
CASE STUDY RESULT
From Marketplace Challenges to 700+ Daily Orders
700+
Orders/Day
High-volume daily orders achieved through data-driven marketplace growth strategies.
1.5 Years
Growth Period
Steady scaling achieved through continuous optimization and account management.
A2Z
Management
Complete marketplace support from product listing to payment reconciliation.
DEERA Case Study
How Deera Scaled to 100+ Orders Per Day
Deera partnered with Viyupool E-Commerce Solutions at a crucial turning point to overcome stagnation and capture maximum marketplace share. The brand required dedicated, data-driven management to optimize ad spends and establish a robust digital presence.
Our team deployed a comprehensive marketplace management matrix, taking complete control of detailed product listing optimization, high-intent keyword research, targeted Flipkart Ads management, and strategic marketplace growth blueprints.
Through continuous campaign tuning and precise algorithmic optimization over 1.5 years, Deera successfully bypassed intense competition, scaling smoothly to 700+ daily orders on Flipkart with sustained sales acceleration.
READY TO GROW?
Want to Scale Your E-commerce Brand Like DEERA?
Partner with Viyupool E-Commerce Solutions for complete A2Z marketplace management across Flipkart, Amazon, Meesho, Myntra, JioMart, and quick commerce platforms.