Case Study
Liftoff: Scaling Home Cleaning Essentials to Nationwide Dominance
Client Overview
Liftoff is a fast-growing Indian D2C home care and hygiene brand specializing in premium, eco-friendly Home Cleaning Tissues, Wipes, and Surface Cleaners. Designed to provide convenient and effective hygiene solutions for modern households, Liftoff focuses on high-utility consumer products that drive repeat purchases.
To tap into India’s growing demand for home hygiene essentials, Liftoff expanded across major e-commerce platforms like Amazon, Flipkart, and Meesho. However, operating in the high-volume FMCG/home care category required intense price optimization, keyword targeting for daily essential searches, and robust multi-channel inventory planning to convert high traffic into consistent sales.
The Challenges
Before proper account management, the brand was facing multiple marketplace growth and operational issues:
Because of these issues, the brand was not able to scale at its full potential.
Sales growth was not stable.
Product ranking was low.
Ads were not giving profitable results.
Ads were not giving profitable results.
Catalog errors were affecting product visibility.
SKU-level mistakes were present.
Size
SKU-level mistakes were present.
Size
Size charts were missing or not optimized.
Claim approvals were difficult.
Payment reconciliation was not properly tracked.
There was no strong daily monitoring system for sales, ads, catalog health, claims, and ranking.
Our Solution
Viyupool E-Commerce Solutions provided complete A2Z ecommerce account management for Bambam across multiple marketplaces.
Catalog Listing & Optimization
We overhauled the product catalog by correcting titles, descriptions, back-end attributes, variations, and size mapping. By streamlining SKU details and mandatory marketplace fields, we elevated listing quality scores and completely eliminated catalog-related errors.
SEO Title, Description & Keyword Research
We engineered marketplace-friendly SEO titles, descriptions, and backend keywords aligned with high-intent buyer searches and competitor gaps. This targeted optimization drastically improved product discoverability, organic indexation, and category ranking.
Visual Asset & Image Improvement
We optimized product imagery to create highly attractive, clear, and conversion-focused visuals. By enhancing image presentation, we successfully boosted Click-Through Rates (CTR) and helped buyers evaluate product details instantly.
Ads Setup & Growth Strategy
We architected high-converting ad campaigns, optimized bidding strategies, and meticulously monitored ROAS. This data-driven approach minimized budget leakage, lowered acquisition costs, and unlocked highly profitable, scalable growth.
Ticket Handling & Claim Support
We proactively managed day-to-day catalog anomalies, raised marketplace tickets, and resolved operational bottlenecks and claims. Our dedicated support maintained a healthy account status, ensuring seamless business continuity.
Pricing & Competitor Research
We deployed continuous tracking of competitor prices, keyword rankings, active promotions, and emerging marketplace trends. This real-time market intelligence allowed us to strategically position the brand for maximum sales velocity.
“Partnering with Viyupool was a total game-changer for us. Thanks to their listing optimization, keyword strategy, and ad management, Liftoff is now processing 2,000+ daily orders across Amazon, Flipkart, and Meesho! Viyupool is the ultimate growth partner for any e-commerce brand.”
LIFTOFF
CASE STUDY RESULT
From Marketplace Challenges to 2000+ Daily Orders
2000+
Orders/Day
High-volume daily orders achieved through data-driven marketplace growth strategies.
8 Months
Growth Period
Steady scaling achieved through continuous optimization and account management.
A2Z
Management
Complete marketplace support from product listing to payment reconciliation.
liftoff Case Study
How Liftoff Scaled to 2000+ Orders Per Day
Liftoff partnered with Viyupool E-Commerce Solutions to streamline its multi-platform operations and capitalize on the rapid surge in online home care demand.
Our team deployed an aggressive FMCG-focused marketplace expansion matrix. We prioritized optimizing high-conversion product bundles, executing targeted sponsored ad campaigns for high-intent hygiene keywords, and implementing channel-specific pricing models on Amazon, Flipkart, and Meesho.
Through relentless listing optimization and data-backed performance management, Liftoff transformed into a category leader, scaling seamlessly to process over 2,000+ orders per day across all major marketplaces.
READY TO GROW?
Want to Scale Your E-commerce Brand Like LIFTOFF?
Partner with Viyupool E-Commerce Solutions for complete A2Z marketplace management across Flipkart, Amazon, Meesho, Myntra, JioMart, and quick commerce platforms.