Case Study
Kanishk: Cooking Up 50+ Daily Orders Across Top Grocery Platforms
Client Overview
Kanishk is an emerging FMCG brand dedicated to delivering pure, healthy, and premium-quality edible oils, specializing in traditional Mustard Oil and Soya Bean Oil. Sourced for authentic taste and essential nutrition, Kanishk aims to become a trusted kitchen staple for households across India.
To capture the rapidly growing online grocery market, Kanishk expanded across traditional e-commerce platforms like Flipkart and Amazon, as well as fast-growing quick-commerce and instant delivery channels like Blinkit and JioMart. However, standing out in the heavily price-sensitive staple oil category required aggressive search visibility, localized inventory planning, and strategic ad management to convert daily grocery shoppers.
The Challenges
Before proper account management, the brand was facing multiple marketplace growth and operational issues:
Because of these issues, the brand was not able to scale at its full potential.
Sales growth was not stable.
Product ranking was low.
Ads were not giving profitable results.
Ads were not giving profitable results.
Catalog errors were affecting product visibility.
SKU-level mistakes were present.
Size
SKU-level mistakes were present.
Size
Size charts were missing or not optimized.
Claim approvals were difficult.
Payment reconciliation was not properly tracked.
There was no strong daily monitoring system for sales, ads, catalog health, claims, and ranking.
Our Solution
Viyupool E-Commerce Solutions provided complete A2Z ecommerce account management for Bambam across multiple marketplaces.
Catalog Listing & Optimization
We overhauled the product catalog by correcting titles, descriptions, back-end attributes, variations, and size mapping. By streamlining SKU details and mandatory marketplace fields, we elevated listing quality scores and completely eliminated catalog-related errors.
SEO Title, Description & Keyword Research
We engineered marketplace-friendly SEO titles, descriptions, and backend keywords aligned with high-intent buyer searches and competitor gaps. This targeted optimization drastically improved product discoverability, organic indexation, and category ranking.
Visual Asset & Image Improvement
We optimized product imagery to create highly attractive, clear, and conversion-focused visuals. By enhancing image presentation, we successfully boosted Click-Through Rates (CTR) and helped buyers evaluate product details instantly.
Ads Setup & Growth Strategy
We architected high-converting ad campaigns, optimized bidding strategies, and meticulously monitored ROAS. This data-driven approach minimized budget leakage, lowered acquisition costs, and unlocked highly profitable, scalable growth.
Ticket Handling & Claim Support
We proactively managed day-to-day catalog anomalies, raised marketplace tickets, and resolved operational bottlenecks and claims. Our dedicated support maintained a healthy account status, ensuring seamless business continuity.
Pricing & Competitor Research
We deployed continuous tracking of competitor prices, keyword rankings, active promotions, and emerging marketplace trends. This real-time market intelligence allowed us to strategically position the brand for maximum sales velocity.
“Managing online sales for cooking oil across Flipkart, Amazon, Blinkit, and JioMart was complex until Viyupool took over. Their team optimized our listings, targeted high-conversion grocery keywords, and scaled our ad campaigns efficiently. Kanishk is now consistently receiving 50+ daily orders! Viyupool is the best growth partner for FMCG brands.”
KANISHK
CASE STUDY RESULT
From Marketplace Challenges to 50+ Daily Orders
50+
Orders/Day
High-volume daily orders achieved through data-driven marketplace growth strategies.
2 Months
Growth Period
Steady scaling achieved through continuous optimization and account management.
A2Z
Management
Complete marketplace support from product listing to payment reconciliation.
KANISHK Case Study
How Kanishk Scaled to 50+ Orders Per Day
Kanishk teamed up with Viyupool E-Commerce Solutions to streamline multi-channel operations and capitalize on modern quick-commerce and e-grocery adoption.
Our team deployed an FMCG-focused growth playbook. We optimized product listings with clear purity markers and bundle offerings, targeted high-volume daily essential search terms, and executed localized ad campaigns optimized for platforms like Blinkit, JioMart, Amazon, and Flipkart.
Through continuous keyword tuning and channel alignment, Kanishk successfully established category momentum—scaling smoothly to process over 50+ daily orders across all key platforms.
Sales of Kanishk
Before
After
READY TO GROW?
Want to Scale Your E-commerce Brand Like KANISHK ?
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