Case Study
IC Iconic Choice x Viyupool: Elevating Home Essentials to Scalable E-Commerce Velocity
Client Overview
IC Iconic Choice is an emerging home furnishing brand and trade enterprise dedicated to transforming everyday living spaces with modern, high-quality, and elegant Table Covers & Home Textiles. Blending functional utility with contemporary aesthetic designs, IC Iconic Choice offers a wide range of waterproof, heat-resistant, and decorative table covers tailored for modern Indian homes.
To build nationwide market penetration, IC Iconic Choice expanded aggressively across India’s primary retail destinations: Amazon, Flipkart, Meesho, and Myntra. However, conquering the highly saturated home decor category within a short span required a sharp pricing strategy, high-conversion visual storytelling, and precise cross-channel inventory synchronization to capture both value-seeking and lifestyle consumers.
The Challenges
Before proper account management, the brand was facing multiple marketplace growth and operational issues:
Because of these issues, the brand was not able to scale at its full potential.
Sales growth was not stable.
Product ranking was low.
Ads were not giving profitable results.
Ads were not giving profitable results.
Catalog errors were affecting product visibility.
SKU-level mistakes were present.
Size
SKU-level mistakes were present.
Size
Size charts were missing or not optimized.
Claim approvals were difficult.
Payment reconciliation was not properly tracked.
There was no strong daily monitoring system for sales, ads, catalog health, claims, and ranking.
Our Solution
Viyupool E-Commerce Solutions provided complete A2Z ecommerce account management for Bambam across multiple marketplaces.
Catalog Listing & Optimization
We overhauled the product catalog by correcting titles, descriptions, back-end attributes, variations, and size mapping. By streamlining SKU details and mandatory marketplace fields, we elevated listing quality scores and completely eliminated catalog-related errors.
SEO Title, Description & Keyword Research
We engineered marketplace-friendly SEO titles, descriptions, and backend keywords aligned with high-intent buyer searches and competitor gaps. This targeted optimization drastically improved product discoverability, organic indexation, and category ranking.
Visual Asset & Image Improvement
We optimized product imagery to create highly attractive, clear, and conversion-focused visuals. By enhancing image presentation, we successfully boosted Click-Through Rates (CTR) and helped buyers evaluate product details instantly.
Ads Setup & Growth Strategy
We architected high-converting ad campaigns, optimized bidding strategies, and meticulously monitored ROAS. This data-driven approach minimized budget leakage, lowered acquisition costs, and unlocked highly profitable, scalable growth.
Ticket Handling & Claim Support
We proactively managed day-to-day catalog anomalies, raised marketplace tickets, and resolved operational bottlenecks and claims. Our dedicated support maintained a healthy account status, ensuring seamless business continuity.
Pricing & Competitor Research
We deployed continuous tracking of competitor prices, keyword rankings, active promotions, and emerging marketplace trends. This real-time market intelligence allowed us to strategically position the brand for maximum sales velocity.
“Scaling from ground zero to 450+ daily orders across Amazon, Flipkart, Meesho, and Myntra in just 6 months felt like an impossible goal until we partnered with Viyupool E-Commerce Solutions. Their strategic cataloging, high-intent keyword targeting, and multi-channel ad execution delivered extraordinary results. IC Iconic Choice achieved massive nationwide scale in record time! Viyupool is truly the ultimate growth accelerator for home furnishing sellers.”
IC Iconic Choice
CASE STUDY RESULT
From Marketplace Challenges to 450+ Daily Orders
450+
Orders/Day
High-volume daily orders achieved through data-driven marketplace growth strategies.
6 Months
Growth Period
Steady scaling achieved through continuous optimization and account management.
A2Z
Management
Complete marketplace support from product listing to payment reconciliation.
IC ICONIC CHOICE Case Study
How IC Ichonic Choice Scaled to 450+ Orders Per Day
IC Iconic Choice partnered with Viyupool E-Commerce Solutions to deploy a high-velocity marketplace scaling matrix and dominate the home furnishing segment across top sales channels.
Our team executed an integrated 4-tier growth blueprint. We optimized product listings with lifestyle imagery and clear size guides, targeted high-intent home decor search queries, structured platform-tailored promotional campaigns for Myntra and Flipkart, and scaled high-ROAS sponsored ads on Amazon and Meesho.
Through relentless listing enhancements, strategic keyword positioning, and daily account optimization, IC Iconic Choice achieved incredible trajectory—scaling from early-stage traction to over 450+ daily orders across all four major platforms in just 6 months.
Sales of IC Iconic Choice
Before
After
READY TO GROW?
Want to Scale Your E-commerce Brand Like IC Iconic Choice?
Partner with Viyupool E-Commerce Solutions for complete A2Z marketplace management across Flipkart, Amazon, Meesho, Myntra, JioMart, and quick commerce platforms.