Case Study
Couno: How Couno Scaled Earbuds Sales to 200+ Daily Volumes
Client Overview
Couno is an emerging consumer electronics brand specializing in stylish, high-performance True Wireless Stereo (TWS) Earbuds and personal audio accessories. Designed for tech-savvy youth and daily commuters, Couno focuses on delivering immersive audio, sleek ergonomics, and long battery life at accessible price points.
To capture the booming wireless audio market in India, Couno launched its products exclusively on Flipkart. However, breaking through the fiercely competitive personal electronics category—dominated by heavily funded audio brands—required precise keyword optimization, aggressive ad targeting, and a strong conversion-focused storefront.
The Challenges
Before proper account management, the brand was facing multiple marketplace growth and operational issues:
Because of these issues, the brand was not able to scale at its full potential.
Sales growth was not stable.
Product ranking was low.
Ads were not giving profitable results.
Ads were not giving profitable results.
Catalog errors were affecting product visibility.
SKU-level mistakes were present.
Size
SKU-level mistakes were present.
Size
Size charts were missing or not optimized.
Claim approvals were difficult.
Payment reconciliation was not properly tracked.
There was no strong daily monitoring system for sales, ads, catalog health, claims, and ranking.
Our Solution
Viyupool E-Commerce Solutions provided complete A2Z ecommerce account management for Bambam across multiple marketplaces.
Catalog Listing & Optimization
We overhauled the product catalog by correcting titles, descriptions, back-end attributes, variations, and size mapping. By streamlining SKU details and mandatory marketplace fields, we elevated listing quality scores and completely eliminated catalog-related errors.
SEO Title, Description & Keyword Research
We engineered marketplace-friendly SEO titles, descriptions, and backend keywords aligned with high-intent buyer searches and competitor gaps. This targeted optimization drastically improved product discoverability, organic indexation, and category ranking.
Visual Asset & Image Improvement
We optimized product imagery to create highly attractive, clear, and conversion-focused visuals. By enhancing image presentation, we successfully boosted Click-Through Rates (CTR) and helped buyers evaluate product details instantly.
Ads Setup & Growth Strategy
We architected high-converting ad campaigns, optimized bidding strategies, and meticulously monitored ROAS. This data-driven approach minimized budget leakage, lowered acquisition costs, and unlocked highly profitable, scalable growth.
Ticket Handling & Claim Support
We proactively managed day-to-day catalog anomalies, raised marketplace tickets, and resolved operational bottlenecks and claims. Our dedicated support maintained a healthy account status, ensuring seamless business continuity.
Pricing & Competitor Research
We deployed continuous tracking of competitor prices, keyword rankings, active promotions, and emerging marketplace trends. This real-time market intelligence allowed us to strategically position the brand for maximum sales velocity.
“Standing out in the crowded earbuds market on Flipkart seemed tough until we teamed up with Viyupool E-Commerce Solutions. Their expertise in listing optimization, keyword targeting, and ad management completely transformed our visibility. Couno is now processing 200+ daily orders on Flipkart! Viyupool is the ultimate growth catalyst for consumer tech brands.”
COUNO
CASE STUDY RESULT
From Marketplace Challenges to 200+ Daily Orders
200+
Orders/Day
High-volume daily orders achieved through data-driven marketplace growth strategies.
5-6 Months
Growth Period
Steady scaling achieved through continuous optimization and account management.
A2Z
Management
Complete marketplace support from product listing to payment reconciliation.
COUNO Case Study
How Couno Scaled to 200+ Orders Per Day
Couno partnered with Viyupool E-Commerce Solutions to overcome category saturation and capture high-intent search traffic on Flipkart.
Our team designed a targeted tech-expansion blueprint. We optimized product listings with high-conversion bullet points and spec charts, deployed high-intent audio keyword strategies, and structured smart Flipkart ad campaigns focused on competitive keyword bidding and festive peak periods.
Through continuous campaign optimization and data-backed performance tracking, Couno successfully built strong organic rankings—scaling smoothly to process over 200+ daily orders exclusively on Flipkart.
READY TO GROW?
Want to Scale Your E-commerce Brand Like COUNO?
Partner with Viyupool E-Commerce Solutions for complete A2Z marketplace management across Flipkart, Amazon, Meesho, Myntra, JioMart, and quick commerce platforms.