Case Study
Aashwamedi: Fitting Healthcare Professionals with 50+ Daily Orders on Flipkart in 90 Days
Client Overview
Aashwamedi is a specialized medical apparel brand and enterprise dedicated to manufacturing high-quality, durable, and comfortable Medical Dresses, Scrub Suits, and Lab Coats. Designed for doctors, nurses, healthcare workers, and medical students across India, Aashwamedi combines ergonomic comfort with anti-microbial fabric technology and professional styling.
To establish a focused digital storefront, Aashwamedi launched its collection exclusively on Flipkart. However, scaling in the niche healthcare uniform segment required overcoming unique challenges—such as communicating fit precision, optimizing listings for specialized medical search queries, and building buyer trust among healthcare institutions and individual medical professionals.
The Challenges
Before proper account management, the brand was facing multiple marketplace growth and operational issues:
Because of these issues, the brand was not able to scale at its full potential.
Sales growth was not stable.
Product ranking was low.
Ads were not giving profitable results.
Ads were not giving profitable results.
Catalog errors were affecting product visibility.
SKU-level mistakes were present.
Size
SKU-level mistakes were present.
Size
Size charts were missing or not optimized.
Claim approvals were difficult.
Payment reconciliation was not properly tracked.
There was no strong daily monitoring system for sales, ads, catalog health, claims, and ranking.
Our Solution
Viyupool E-Commerce Solutions provided complete A2Z ecommerce account management for Bambam across multiple marketplaces.
Catalog Listing & Optimization
We overhauled the product catalog by correcting titles, descriptions, back-end attributes, variations, and size mapping. By streamlining SKU details and mandatory marketplace fields, we elevated listing quality scores and completely eliminated catalog-related errors.
SEO Title, Description & Keyword Research
We engineered marketplace-friendly SEO titles, descriptions, and backend keywords aligned with high-intent buyer searches and competitor gaps. This targeted optimization drastically improved product discoverability, organic indexation, and category ranking.
Visual Asset & Image Improvement
We optimized product imagery to create highly attractive, clear, and conversion-focused visuals. By enhancing image presentation, we successfully boosted Click-Through Rates (CTR) and helped buyers evaluate product details instantly.
Ads Setup & Growth Strategy
We architected high-converting ad campaigns, optimized bidding strategies, and meticulously monitored ROAS. This data-driven approach minimized budget leakage, lowered acquisition costs, and unlocked highly profitable, scalable growth.
Ticket Handling & Claim Support
We proactively managed day-to-day catalog anomalies, raised marketplace tickets, and resolved operational bottlenecks and claims. Our dedicated support maintained a healthy account status, ensuring seamless business continuity.
Pricing & Competitor Research
We deployed continuous tracking of competitor prices, keyword rankings, active promotions, and emerging marketplace trends. This real-time market intelligence allowed us to strategically position the brand for maximum sales velocity.
“Scaling a niche category like medical dresses on Flipkart required a sharp, targeted approach, and Viyupool E-Commerce Solutions delivered exceptional results. Their understanding of specialized uniform cataloging, targeted ad strategy, and Flipkart algorithm optimization helped us build traction fast. Aashwamedi reached 50+ daily orders in just 3 months! Viyupool is a phenomenal growth partner.”
Aashwamedi
CASE STUDY RESULT
From Marketplace Challenges to 50+ Daily Orders
50+
Orders/Day
High-volume daily orders achieved through data-driven marketplace growth strategies.
3 Months
Growth Period
Steady scaling achieved through continuous optimization and account management.
A2Z
Management
Complete marketplace support from product listing to payment reconciliation.
Aashwamedi Case Study
How Aashwamedi Scaled to 50+ Orders Per Day
Aashwamedi partnered with Viyupool E-Commerce Solutions to deploy a targeted marketplace acceleration playbook tailored for healthcare and professional uniforms on Flipkart.
Our team executed an integrated 3-stage growth blueprint. We upgraded catalog listings with high-resolution fit guides, fabric specs, and utility feature highlights, targeted high-intent medical apparel search terms, and structured performance-driven Flipkart ad campaigns optimized for peak buying hours.
Through continuous keyword optimization, visual listing enhancements, and strategic account management, Aashwamedi established strong market presence—scaling smoothly to process over 50+ daily orders exclusively on Flipkart in just 3 months.
READY TO GROW?
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