Case Study
Building Instant Category Traction: How IMF Gold Hit 30+ Orders/Day in 1 Month
Client Overview
IMF Gold is a specialized infant nutrition and wellness brand dedicated to delivering gold-standard, wholesome, and safe Infant Food & Nutrition Solutions. Crafted to meet the essential dietary needs of growing babies, IMF Gold combines premium ingredients, key vitamins, and stringent quality benchmarks to give parents complete peace of mind.
To launch its retail presence, IMF Gold chose Flipkart as its exclusive digital storefront. However, entering the highly sensitive infant food segment required establishing instant parent credibility, standing out against legacy FMCG brands, and capturing active daily searches from health-conscious parents.
The Challenges
Before proper account management, the brand was facing multiple marketplace growth and operational issues:
Because of these issues, the brand was not able to scale at its full potential.
Sales growth was not stable.
Product ranking was low.
Ads were not giving profitable results.
Ads were not giving profitable results.
Catalog errors were affecting product visibility.
SKU-level mistakes were present.
Size
SKU-level mistakes were present.
Size
Size charts were missing or not optimized.
Claim approvals were difficult.
Payment reconciliation was not properly tracked.
There was no strong daily monitoring system for sales, ads, catalog health, claims, and ranking.
Our Solution
Viyupool E-Commerce Solutions provided complete A2Z ecommerce account management for Bambam across multiple marketplaces.
Catalog Listing & Optimization
We improved the product catalog by correcting titles, descriptions, attributes, variations, size mapping, SKU details, and marketplace-required fields. This helped improve listing quality and reduced catalog-related issues.
SEO Title, Description & Keyword Research
We created marketplace-friendly SEO titles, descriptions, and keywords based on buyer search intent and competitor research. This helped improve product discoverability and ranking.
Image Improvement
We improved product images to make listings more attractive, clear, and conversion-focused. The goal was to increase CTR and help buyers understand the product properly.
Ads Setup & Growth Strategy
We managed ad campaigns, optimized bids, monitored ROI, and improved ad performance to reduce losses and support profitable growth.
Ticket Handling & Claim Support
We handled catalog errors, marketplace tickets, claim-related issues, and operational problems to keep the account healthy and running smoothly.
Pricing & Competitor Research
We regularly monitored competitors, pricing, ranking, offers, and marketplace trends to position the products better.
“Breaking into the infant food category on Flipkart and reaching 30+ daily orders in just 30 days was an incredible milestone for us! Viyupool E-Commerce Solutions managed our launch flawlessly, from listing presentation to targeted ad management. IMF Gold built rapid trust and scale in record time! Viyupool is the ultimate growth partner for D2C and FMCG brands.”
IMF Gold
CASE STUDY RESULT
From Marketplace Challenges to 30+ Daily Orders
30+
Orders/Day
High-volume daily orders achieved through data-driven marketplace growth strategies.
1 Months
Growth Period
Steady scaling achieved through continuous optimization and account management.
A2Z
Management
Complete marketplace support from product listing to payment reconciliation.
IMF Gold Case Study
How IMF Gold Scaled to 30+ Orders Per Day
Braymil partnered with Viyupool E-Commerce Solutions to execute a strategic marketplace acceleration plan tailored for the infant care and nutrition segment on Flipkart.
Our team deployed an optimized 3-step growth blueprint. We refined listing catalogs to highlight key nutritional benefits and safety certifications, targeted high-intent baby food and infant cereal search terms, and structured performance-driven Flipkart ad campaigns to build initial traction.
Through systematic keyword placement, visual listing enhancements, and active account management, Braymil established strong consumer trust—scaling from early launch to over 25 daily orders on Flipkart in just 2 months.
READY TO GROW?
Want to Scale Your E-commerce Brand Like IMF Gold?
Partner with Viyupool E-Commerce Solutions for complete A2Z marketplace management across Flipkart, Amazon, Meesho, Myntra, JioMart, and quick commerce platforms.