Case Study
Routine Wellness x Viyupool: Building a High-Volume Wellness Brand
Client Overview
Routine Wellness is a modern health and nutrition brand focused on making wellness an effortless part of daily life. Providing clean, high-quality dietary supplements, wellness gummies, and daily health boosters, Routine Wellness caters to health-conscious individuals across India.
Operating in the booming wellness space meant standing out against established health brands, optimizing search rankings for daily health keywords, and building high customer lifetime value through consistent order volume.
The Challenges
Before proper account management, the brand was facing multiple marketplace growth and operational issues:
Because of these issues, the brand was not able to scale at its full potential.
Sales growth was not stable.
Product ranking was low.
Ads were not giving profitable results.
Ads were not giving profitable results.
Catalog errors were affecting product visibility.
SKU-level mistakes were present.
Size
SKU-level mistakes were present.
Size
Size charts were missing or not optimized.
Claim approvals were difficult.
Payment reconciliation was not properly tracked.
There was no strong daily monitoring system for sales, ads, catalog health, claims, and ranking.
Our Solution
Viyupool E-Commerce Solutions provided complete A2Z ecommerce account management for Bambam across multiple marketplaces.
Catalog Listing & Optimization
We overhauled the product catalog by correcting titles, descriptions, back-end attributes, variations, and size mapping. By streamlining SKU details and mandatory marketplace fields, we elevated listing quality scores and completely eliminated catalog-related errors.
SEO Title, Description & Keyword Research
We engineered marketplace-friendly SEO titles, descriptions, and backend keywords aligned with high-intent buyer searches and competitor gaps. This targeted optimization drastically improved product discoverability, organic indexation, and category ranking.
Visual Asset & Image Improvement
We optimized product imagery to create highly attractive, clear, and conversion-focused visuals. By enhancing image presentation, we successfully boosted Click-Through Rates (CTR) and helped buyers evaluate product details instantly.
Ads Setup & Growth Strategy
We architected high-converting ad campaigns, optimized bidding strategies, and meticulously monitored ROAS. This data-driven approach minimized budget leakage, lowered acquisition costs, and unlocked highly profitable, scalable growth.
Ticket Handling & Claim Support
We proactively managed day-to-day catalog anomalies, raised marketplace tickets, and resolved operational bottlenecks and claims. Our dedicated support maintained a healthy account status, ensuring seamless business continuity.
Pricing & Competitor Research
We deployed continuous tracking of competitor prices, keyword rankings, active promotions, and emerging marketplace trends. This real-time market intelligence allowed us to strategically position the brand for maximum sales velocity.
“Scaling Routine Wellness in a crowded health market was challenging, but Viyupool made the growth journey seamless. Their listing strategies, keyword targeting, and ad execution delivered amazing results. Routine Wellness is now processing 100+ daily orders! Viyupool is a true growth catalyst.”
ROUTINE WELLNESS
CASE STUDY RESULT
From Marketplace Challenges to 100+ Daily Orders
100+
Orders/Day
High-volume daily orders achieved through data-driven marketplace growth strategies.
4 Months
Growth Period
Steady scaling achieved through continuous optimization and account management.
A2Z
Management
Complete marketplace support from product listing to payment reconciliation.
Routine Wellness Case Study
How Routine Wellness Scaled to 100+ Orders Per Day
Routine Wellness partnered with Viyupool E-Commerce Solutions to unlock rapid market adoption and build a scalable online storefront.
Our team structured a wellness-focused growth matrix. We optimized product listings with clear benefit charts and nutritional highlights, targeted high-intent daily health search queries, and executed data-backed sponsored ad campaigns.
Through continuous algorithmic tuning, Routine Wellness built a strong customer base—scaling steadily to process over 100+ daily orders.
READY TO GROW?
Want to Scale Your E-commerce Brand Like ROUTINE WELLNESS?
Partner with Viyupool E-Commerce Solutions for complete A2Z marketplace management across Flipkart, Amazon, Meesho, Myntra, JioMart, and quick commerce platforms.