Case Study
Keragraphy x Viyupool: Elevating Professional Hair Care Scale
Client Overview
Keragraphy is a specialized hair care brand offering salon-quality hair treatment and maintenance solutions. Designed for consumers seeking healthy, strong, and nourished hair, Keragraphy’s portfolio includes keratin-infused shampoos, deep-conditioning masks, and protective hair serums.
Navigating the competitive hair care niche required establishing strong brand authority, educating buyers on treatment benefits through product listings, and running precise ad campaigns targeting specific hair concern search terms.
The Challenges
Before proper account management, the brand was facing multiple marketplace growth and operational issues:
Because of these issues, the brand was not able to scale at its full potential.
Sales growth was not stable.
Product ranking was low.
Ads were not giving profitable results.
Ads were not giving profitable results.
Catalog errors were affecting product visibility.
SKU-level mistakes were present.
Size
SKU-level mistakes were present.
Size
Size charts were missing or not optimized.
Claim approvals were difficult.
Payment reconciliation was not properly tracked.
There was no strong daily monitoring system for sales, ads, catalog health, claims, and ranking.
Our Solution
Viyupool E-Commerce Solutions provided complete A2Z ecommerce account management for Bambam across multiple marketplaces.
Catalog Listing & Optimization
We overhauled the product catalog by correcting titles, descriptions, back-end attributes, variations, and size mapping. By streamlining SKU details and mandatory marketplace fields, we elevated listing quality scores and completely eliminated catalog-related errors.
SEO Title, Description & Keyword Research
We engineered marketplace-friendly SEO titles, descriptions, and backend keywords aligned with high-intent buyer searches and competitor gaps. This targeted optimization drastically improved product discoverability, organic indexation, and category ranking.
Visual Asset & Image Improvement
We optimized product imagery to create highly attractive, clear, and conversion-focused visuals. By enhancing image presentation, we successfully boosted Click-Through Rates (CTR) and helped buyers evaluate product details instantly.
Ads Setup & Growth Strategy
We architected high-converting ad campaigns, optimized bidding strategies, and meticulously monitored ROAS. This data-driven approach minimized budget leakage, lowered acquisition costs, and unlocked highly profitable, scalable growth.
Ticket Handling & Claim Support
We proactively managed day-to-day catalog anomalies, raised marketplace tickets, and resolved operational bottlenecks and claims. Our dedicated support maintained a healthy account status, ensuring seamless business continuity.
Pricing & Competitor Research
We deployed continuous tracking of competitor prices, keyword rankings, active promotions, and emerging marketplace trends. This real-time market intelligence allowed us to strategically position the brand for maximum sales velocity.
“Viyupool’s marketplace expertise made a huge difference for Keragraphy. Their team understood our hair care niche, optimized our ad spends, and boosted our product visibility across platforms. Keragraphy is now executing 100+ daily orders smoothly! Highly recommended for e-commerce scaling.”
KERAGRAPHY
CASE STUDY RESULT
From Marketplace Challenges to 100+ Daily Orders
100+
Orders/Day
High-volume daily orders achieved through data-driven marketplace growth strategies.
4 Months
Growth Period
Steady scaling achieved through continuous optimization and account management.
A2Z
Management
Complete marketplace support from product listing to payment reconciliation.
Keragraphy Case Study
How Keragraphy Scaled to 100+ Orders Per Day
Keragraphy teamed up with Viyupool E-Commerce Solutions to accelerate marketplace visibility and convert search interest into steady order volume.
Our team designed an end-to-end hair care optimization strategy. We refined listing catalogs to highlight key ingredients and hair benefits, deployed targeted hair concern keyword campaigns, and optimized marketplace ads for high conversion rates.
Through data-backed account management, Keragraphy established market trust—scaling smoothly to process over 100+ daily orders.
READY TO GROW?
Want to Scale Your E-commerce Brand Like KERAGRAHY?
Partner with Viyupool E-Commerce Solutions for complete A2Z marketplace management across Flipkart, Amazon, Meesho, Myntra, JioMart, and quick commerce platforms.