Case Study
Calveo x Keragraphy x Routine Wellness: Building a High-Converting Beauty & Wellness Empire with viyupool.
Client Overview
Managing a multi-brand ecosystem requires a tailored approach for each distinct target audience. Calveo (skincare/cosmetics), Keragraphy (hair treatment & care), and Routine Wellness (daily nutrition & health essentials) represent a complete, holistic beauty and personal care portfolio designed for the modern conscious consumer.
However, scaling three distinct product lines simultaneously across competitive digital marketplaces presented significant operational hurdles. Each brand faced intense category competition, requiring specialized keyword positioning, optimized storefront architectures, and precise advertising budgets to drive consistent daily volume without diluting brand identities.
The Challenges
Before proper account management, the brand was facing multiple marketplace growth and operational issues:
Because of these issues, the brand was not able to scale at its full potential.
Sales growth was not stable.
Product ranking was low.
Ads were not giving profitable results.
Ads were not giving profitable results.
Catalog errors were affecting product visibility.
SKU-level mistakes were present.
Size
SKU-level mistakes were present.
Size
Size charts were missing or not optimized.
Claim approvals were difficult.
Payment reconciliation was not properly tracked.
There was no strong daily monitoring system for sales, ads, catalog health, claims, and ranking.
Our Solution
Viyupool E-Commerce Solutions provided complete A2Z ecommerce account management for Bambam across multiple marketplaces.
Catalog Listing & Optimization
We overhauled the product catalog by correcting titles, descriptions, back-end attributes, variations, and size mapping. By streamlining SKU details and mandatory marketplace fields, we elevated listing quality scores and completely eliminated catalog-related errors.
SEO Title, Description & Keyword Research
We engineered marketplace-friendly SEO titles, descriptions, and backend keywords aligned with high-intent buyer searches and competitor gaps. This targeted optimization drastically improved product discoverability, organic indexation, and category ranking.
Visual Asset & Image Improvement
We optimized product imagery to create highly attractive, clear, and conversion-focused visuals. By enhancing image presentation, we successfully boosted Click-Through Rates (CTR) and helped buyers evaluate product details instantly.
Ads Setup & Growth Strategy
We architected high-converting ad campaigns, optimized bidding strategies, and meticulously monitored ROAS. This data-driven approach minimized budget leakage, lowered acquisition costs, and unlocked highly profitable, scalable growth.
Ticket Handling & Claim Support
We proactively managed day-to-day catalog anomalies, raised marketplace tickets, and resolved operational bottlenecks and claims. Our dedicated support maintained a healthy account status, ensuring seamless business continuity.
Pricing & Competitor Research
We deployed continuous tracking of competitor prices, keyword rankings, active promotions, and emerging marketplace trends. This real-time market intelligence allowed us to strategically position the brand for maximum sales velocity.
“Managing three distinct brands—Calveo, Keragraphy, and Routine Wellness—was getting overwhelming until we partnered with Viyupool E-Commerce Solutions. Their team executed targeted strategies for each brand, driving search visibility and ad efficiency across the board. Together, our portfolio is now consistently processing 100+ orders per day! Viyupool is the perfect partner for multi-brand e-commerce growth.”
RESALIFESCIENCE
CASE STUDY RESULT
From Marketplace Challenges to 100+ Daily Orders
100+
Orders/Day
High-volume daily orders achieved through data-driven marketplace growth strategies.
4 Months
Growth Period
Steady scaling achieved through continuous optimization and account management.
A2Z
Management
Complete marketplace support from product listing to payment reconciliation.
RESALIFESCIENCE Case Study
How Resalifescience Scaled to 100+ Orders Per Day
The seller partnered with Viyupool E-Commerce Solutions to unlock cross-category momentum and build a unified growth engine for Calveo, Keragraphy, and Routine Wellness.
Our team structured a tailored multi-brand management framework. We deployed dedicated listing optimizations for each brand, high-intent beauty and wellness keyword targeting, and strategic sponsored ad campaigns designed to capture both skincare enthusiasts and wellness seekers across major platforms.
By balancing ad spends and aligning marketplace operations, the three brands achieved strong cross-selling traction and search rank dominance—scaling smoothly to process a combined total of over 100+ daily orders across the portfolio.
READY TO GROW?
Want to Scale Your E-commerce Brand Like RESALIFESCIENCE?
Partner with Viyupool E-Commerce Solutions for complete A2Z marketplace management across Flipkart, Amazon, Meesho, Myntra, JioMart, and quick commerce platforms.